Beauty, Fashion YouTubers Discuss VidCon

The Viacom-owned event, founded by YouTube creator Hank Green, celebrated its 10th iteration, welcoming top creators - including those from the fashion and beauty realms - to participate in panels, meet their fans IRL and get face time with executives from the social media platforms on which they sh...

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Bibliographic Details
Published inWWD p. 4
Main Author Tietjen, Alexa
Format Trade Publication Article
LanguageEnglish
Published Los Angeles Penske Business Corporation 16.07.2019
Subjects
Charles, James
Conventions
Paul, Jake
Paul, Logan
Social networks
Thorne, Bella
Singapore
United Kingdom > UK
United States > US
Asia
Anaheim California
California
Online AccessGet full text

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Summary:The Viacom-owned event, founded by YouTube creator Hank Green, celebrated its 10th iteration, welcoming top creators - including those from the fashion and beauty realms - to participate in panels, meet their fans IRL and get face time with executives from the social media platforms on which they share their content. YouTube chief product officer Neal Mohan revealed new monetization options for top creators, as well as new policies to prevent "creator-on-creator harassment," and Instagram said that it will add a branded content tab to IGTV. "With VidCon continuing to grow, there's been a lot of business opportunities," said Mahzad Babayan, director of talent management at Fullscreen, which offers creative tools to and consults with YouTube creators.
ISSN:0149-5380