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The marketing industry may be struggling to find rays of light with regards to 2009, but it is more important than ever for businesses and brands to promote themselves and maintain awareness. For some in the promotional clothing business, there is no doubt that thoughts are focused on the present. T...

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Bibliographic Details
Published inPromotions & Incentives p. 31
Main Author Bainbridge, Jane
Format Trade Publication Article
LanguageEnglish
Published London Haymarket Business Publications Ltd 01.01.2009
Subjects
Clothing industry
Collections
Cotton
Manufacturers
Manufacturing
Popularity
Promotional products
Recessions
Summer
United Kingdom > UK
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Summary:The marketing industry may be struggling to find rays of light with regards to 2009, but it is more important than ever for businesses and brands to promote themselves and maintain awareness. For some in the promotional clothing business, there is no doubt that thoughts are focused on the present. There's no denying the appeal of a T-shirt in the promotional market, and the slim-fit/lighter-weight T-shirt is especially suited to the summer months. While the conviction of some brands may be tested in the tougher economic climate, the popularity of the organic cotton T-shirt is set to continue next summer, despite its higher price point. While 'fleecies' continue to command the market, in the summer the hoodie option is more versatile, less bulky and far more on-trend. Bags are often seen as a promotional item to give away and may be an add-on to other clothing.
ISSN:0266-7991