Look to gaming promos to target youth market

A recent study in the US showed that American kids spend, on average, nine hours a week watching television. However, they spend 12 hours a week playing video games. More significantly, the time they spend watching television is declining, while the time they spend gaming is increasing. It is becomi...

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Bibliographic Details
Published inPromotions & Incentives p. 18
Main Author Philips, Simon
Format Trade Publication Article
LanguageEnglish
Published London Haymarket Business Publications Ltd 01.11.2005
Subjects
Advertising
Advertising campaigns
Children & youth
Computer & video games
Target markets
United Kingdom > UK
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Summary:A recent study in the US showed that American kids spend, on average, nine hours a week watching television. However, they spend 12 hours a week playing video games. More significantly, the time they spend watching television is declining, while the time they spend gaming is increasing. It is becoming increasingly difficult to target kids with promotions and advertising. That is why "advergaming" -- the placing of ads and promotions in video games -- is now so important. For one thing, you can target your market, especially in online gaming.
ISSN:0266-7991