In my view

Andrex's "say thank you" campaign will work because it features some very strong offers. It also looks good in-store and Andrex has made sure the puppy is still a key feature in the overall campaign creative. However, it will not have the same success as previous promotions or the she...

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Bibliographic Details
Published inPromotions & Incentives p. 36
Main Author Spicer, Mike
Format Trade Publication Article
LanguageEnglish
Published London Haymarket Business Publications Ltd 01.10.2003
Subjects
Health & beauty aids
Pulp & paper industry
Sales promotions
United Kingdom > UK
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Summary:Andrex's "say thank you" campaign will work because it features some very strong offers. It also looks good in-store and Andrex has made sure the puppy is still a key feature in the overall campaign creative. However, it will not have the same success as previous promotions or the sheer longevity of the puppy campaigns.
ISSN:0266-7991