You couldn't get away with it now

Promotional marketing has never been more scrutinized, procured, evaluated and documented. Nothing epitomizes what you got away with as much as the Free Goldfish promotion from Chivers Jellies in the early 1970s. Around 250,000 goldfish were sourced from China in vast vats, packed individually in a...

Full description

Saved in:
Bibliographic Details
Published inPromotions & Incentives p. 11
Main Author Lloyd, Colin
Format Trade Publication Article
LanguageEnglish
Published London Haymarket Business Publications Ltd 01.01.2009
Subjects
Brand image
Creativity
Marketing
Retail stores
Sales promotions
Social responsibility
United Kingdom > UK
Online AccessGet full text

Cover

More Information
Summary:Promotional marketing has never been more scrutinized, procured, evaluated and documented. Nothing epitomizes what you got away with as much as the Free Goldfish promotion from Chivers Jellies in the early 1970s. Around 250,000 goldfish were sourced from China in vast vats, packed individually in a bag of water, oxygenated and then packed in containers for distribution. Other classics include the Cadbury's Golden Egg promotion, which had thousands of people digging up great tranches of the English countryside trying to discover Golden Eggs that Triangle had buried. Clients need courage and agencies more entrepreneurial creativity. Sadly, the author has seen more creativity in contact reports than ever got to the brands.
ISSN:0266-7991