Consumer Awareness Is The Key To Greater Cotton Competitiveness

• Published in: Cotton Grower Vol. 41; no. 4; p. 18
• Main Author: Valderrama, Carlos A
• Format: Trade Publication Article
• Language: English
• Published: Willoughby Meister Media Worldwide 01.04.2005
• Subjects: Consumption; Cotton; Industrywide conditions; International; Market shares; Trade promotion

The success of U.S. cotton promotion activities is spilling over to other markets. In 2000, the International Forum for Cotton Promotion (IFCP) was created, and today the cotton industries in several countries are becoming more aware of the importance of promotion.