Consumer Awareness Is The Key To Greater Cotton Competitiveness

The success of U.S. cotton promotion activities is spilling over to other markets. In 2000, the International Forum for Cotton Promotion (IFCP) was created, and today the cotton industries in several countries are becoming more aware of the importance of promotion.

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Bibliographic Details
Published inCotton Grower Vol. 41; no. 4; p. 18
Main Author Valderrama, Carlos A
Format Trade Publication Article
LanguageEnglish
Published Willoughby Meister Media Worldwide 01.04.2005
Subjects
Consumption
Cotton
Industrywide conditions
International
Market shares
Trade promotion
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Summary:The success of U.S. cotton promotion activities is spilling over to other markets. In 2000, the International Forum for Cotton Promotion (IFCP) was created, and today the cotton industries in several countries are becoming more aware of the importance of promotion.
ISSN:0194-9772