Through the looking glass

As if magazine racks weren't crowded enough, Web sites are launching print magazines. The new offshoot magazines are also experiments in branding power. At their most rudimentary, print versions of Web sites are custom publications that are meant to corral potential readers onto the site while...

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Bibliographic Details
Published inPrint Vol. 55; no. 4; p. 80
Main Author Lehrer, Jeremy
Format Trade Publication Article
LanguageEnglish
Published New York F & W Publications, Inc 01.07.2001
Subjects
Editing
Editorials
Essays
Fiction
Horton, Andrew
Internet
Johnson, Trent
Periodicals
Photographers
Photography
Websites
Online AccessGet full text

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Summary:As if magazine racks weren't crowded enough, Web sites are launching print magazines. The new offshoot magazines are also experiments in branding power. At their most rudimentary, print versions of Web sites are custom publications that are meant to corral potential readers onto the site while offering a similar sensibility.
ISSN:0032-8510