Congratulations Community Bank presidents - you have a new job

• Published in: Michigan Banker Vol. 15; no. 6; p. 68
• Main Author: Scholl, Tom
• Format: Trade Publication Article
• Language: English
• Published: Lansing Public Relation Enterprises, Inc 01.06.2003
• Subjects: Advertising; Bank marketing; Brand image; Community banks; Corporate presidents; Market planning; Marketing; Presidents; Public relations agencies; United States > US

There is a thread running through the more successful community banks. The president takes an active role in marketing. That means the president must be the bank's strongest advocate of its brand position. If you are not sure what your brand position is, then you need to be an advocate of resea...