Congratulations Community Bank presidents - you have a new job
There is a thread running through the more successful community banks. The president takes an active role in marketing. That means the president must be the bank's strongest advocate of its brand position. If you are not sure what your brand position is, then you need to be an advocate of resea...
Saved in:
Published in | Michigan Banker Vol. 15; no. 6; p. 68 |
---|---|
Main Author | |
Format | Trade Publication Article |
Language | English |
Published |
Lansing
Public Relation Enterprises, Inc
01.06.2003
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | There is a thread running through the more successful community banks. The president takes an active role in marketing. That means the president must be the bank's strongest advocate of its brand position. If you are not sure what your brand position is, then you need to be an advocate of researching the market and developing a strategic plan for branding your bank. Once the brand is in place, the president needs to be its strongest promoter. |
---|---|
ISSN: | 1044-1948 |