How To Get Some Bounce In LTC Sales

Younger prospects for long term care coverage abound. There is still plenty of work to be done in the over-age-65 demographic with respect to LTC planning and protection. Yet there are many more ways to work LTC into the specialist's regular sales efforts than just focusing on the 65+ market. M...

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Bibliographic Details
Published inNational Underwriter. Life & Health Vol. 109; no. 3; p. 14
Main Author Sadler, Jeff
Format Trade Publication Article
LanguageEnglish
Published New York ALM Media Properties, LLC 24.01.2005
Subjects
Demographics
Employees
Health insurance
Health savings accounts
Insurance coverage
Long term care insurance
Personal selling
Target markets
United States > US
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Summary:Younger prospects for long term care coverage abound. There is still plenty of work to be done in the over-age-65 demographic with respect to LTC planning and protection. Yet there are many more ways to work LTC into the specialist's regular sales efforts than just focusing on the 65+ market. Many people are buying individual health insurance today for a variety of reasons. It is easy to demonstrate that health insurance is geared to acute and intensive care issues, not long-term chronic health conditions. LTC insurance can be a great add-on sale here simply by reviewing the minimal ways in which health insurance addresses the LTC need.
ISSN:1940-1345