Dear LTC insurers: Help us sell more

As the new year opens up, long-term care insurers seem to be realizing that LTC policies still must be sold to prospects who need the coverage. They are seeing that, despite the avalanche of publicity about LTC costs and lack of coverage for LTC treatment, consumers are simply not phoning their loca...

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Bibliographic Details
Published inNational Underwriter Vol. 105; no. 3; p. 5
Main Author Sadler, Jeff
Format Trade Publication Article
LanguageEnglish
Published Erlanger ALM Media Properties, LLC 15.01.2001
EditionLife, health/financial services ed.
Subjects
Guidelines
Health insurance
Home health care
Insurance agents & brokers
Long term care insurance
Long term health care
Sales prospecting
Trends
United States > US
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Summary:As the new year opens up, long-term care insurers seem to be realizing that LTC policies still must be sold to prospects who need the coverage. They are seeing that, despite the avalanche of publicity about LTC costs and lack of coverage for LTC treatment, consumers are simply not phoning their local insurers or agents to order a policy. In today's market, agents must still find likely buyers and help them identify their need for this type of insurance. Guidelines to help sell more LTC are presented.
ISSN:1940-1345