Upscale up in the air: well-heeled business travellers are everyone's favorite in-flight advertising target

Other studies show that passengers have their eyes glued to inflight video. Kris Ciotti, the Ottawa partner in the Airline Media Group of Toronto and Ottawa, which develops inflight promotions for Canadian Airlines, says the carrier did a study a few years ago that indicated over 80% of passengers w...

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Bibliographic Details
Published inMarketing magazine (Toronto) Vol. 103; no. 16; p. 31
Main Author McNab, Leslie
Format Journal Article
LanguageEnglish
Published Toronto 27.04.1998
Subjects
Advertising media
Air travel
Airlines
Airports
Alliances
Audiences
Business travel
Entertainment
Frequent flier programs
In flight advertising
Motion pictures
Passengers
Print advertising
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Summary:Other studies show that passengers have their eyes glued to inflight video. Kris Ciotti, the Ottawa partner in the Airline Media Group of Toronto and Ottawa, which develops inflight promotions for Canadian Airlines, says the carrier did a study a few years ago that indicated over 80% of passengers watch inflight video. "It was a mail-in study to C Plus members, which is the Canadian (Airlines) frequent flier database.
ISSN:1196-4650