Upscale up in the air: well-heeled business travellers are everyone's favorite in-flight advertising target
Other studies show that passengers have their eyes glued to inflight video. Kris Ciotti, the Ottawa partner in the Airline Media Group of Toronto and Ottawa, which develops inflight promotions for Canadian Airlines, says the carrier did a study a few years ago that indicated over 80% of passengers w...
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Published in | Marketing magazine (Toronto) Vol. 103; no. 16; p. 31 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Toronto
27.04.1998
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Subjects | |
Online Access | Get full text |
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Summary: | Other studies show that passengers have their eyes glued to inflight video. Kris Ciotti, the Ottawa partner in the Airline Media Group of Toronto and Ottawa, which develops inflight promotions for Canadian Airlines, says the carrier did a study a few years ago that indicated over 80% of passengers watch inflight video. "It was a mail-in study to C Plus members, which is the Canadian (Airlines) frequent flier database. |
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ISSN: | 1196-4650 |