Why give it away when you can get paid for it? Most controlled-circulation titles talk about making the switch to paid. Homemaker's and Madame au foyer actually did it
Lee Simpson, VP of the women's group of publications at Maclean Hunter Publishing in Toronto, says rather than being advertiser-driven, she believes Telemedia's move with Homemaker's and Madame au foyer is more of a bottom-line strategy to add circulation revenue: "The Canadian m...
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Published in | Marketing magazine (Toronto) Vol. 103; no. 16; p. 12 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Toronto
27.04.1998
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Subjects | |
Online Access | Get full text |
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Summary: | Lee Simpson, VP of the women's group of publications at Maclean Hunter Publishing in Toronto, says rather than being advertiser-driven, she believes Telemedia's move with Homemaker's and Madame au foyer is more of a bottom-line strategy to add circulation revenue: "The Canadian marketplace has proven itself very receptive to controlled-circulation publications in addition to paid-circulation magazines. |
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ISSN: | 1196-4650 |