Why give it away when you can get paid for it? Most controlled-circulation titles talk about making the switch to paid. Homemaker's and Madame au foyer actually did it

Lee Simpson, VP of the women's group of publications at Maclean Hunter Publishing in Toronto, says rather than being advertiser-driven, she believes Telemedia's move with Homemaker's and Madame au foyer is more of a bottom-line strategy to add circulation revenue: "The Canadian m...

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Bibliographic Details
Published inMarketing magazine (Toronto) Vol. 103; no. 16; p. 12
Main Author McNab, Leslie
Format Journal Article
LanguageEnglish
Published Toronto 27.04.1998
Subjects
Audiences
Circulation
Homemakers
Print advertising
Publishing
Subscriptions
Women
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Summary:Lee Simpson, VP of the women's group of publications at Maclean Hunter Publishing in Toronto, says rather than being advertiser-driven, she believes Telemedia's move with Homemaker's and Madame au foyer is more of a bottom-line strategy to add circulation revenue: "The Canadian marketplace has proven itself very receptive to controlled-circulation publications in addition to paid-circulation magazines.
ISSN:1196-4650