E-mail vs spam: the spam debate is still slowing e-mail's growth as a marketing tool
He adds that spam rarely includes bona fide contact information or the ability to request removal from the mailing list, and spammers go to great lengths to disguise the fact that they're sending spam, making it difficult to identify who the spammer is. "If there is a real link to a Web si...
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Published in | Marketing magazine (Toronto) Vol. 103; no. 33; p. 28 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Toronto
07.09.1998
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Subjects | |
Online Access | Get full text |
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Summary: | He adds that spam rarely includes bona fide contact information or the ability to request removal from the mailing list, and spammers go to great lengths to disguise the fact that they're sending spam, making it difficult to identify who the spammer is. "If there is a real link to a Web site, enough people are going to be pissed off at receiving the spam that they're going to send all kinds of nasty e-mails back to the Web site," [Terry Shane] says. |
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ISSN: | 1196-4650 |