E-mail vs spam: the spam debate is still slowing e-mail's growth as a marketing tool

He adds that spam rarely includes bona fide contact information or the ability to request removal from the mailing list, and spammers go to great lengths to disguise the fact that they're sending spam, making it difficult to identify who the spammer is. "If there is a real link to a Web si...

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Bibliographic Details
Published inMarketing magazine (Toronto) Vol. 103; no. 33; p. 28
Main Author McNab, Leslie
Format Journal Article
LanguageEnglish
Published Toronto 07.09.1998
Subjects
Advertising
Consent
Consumers
Electronic commerce
Electronic mail systems
Internet
Internet service providers
Marketing
Websites
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Summary:He adds that spam rarely includes bona fide contact information or the ability to request removal from the mailing list, and spammers go to great lengths to disguise the fact that they're sending spam, making it difficult to identify who the spammer is. "If there is a real link to a Web site, enough people are going to be pissed off at receiving the spam that they're going to send all kinds of nasty e-mails back to the Web site," [Terry Shane] says.
ISSN:1196-4650