Why syndicated shows are selling: it's not just programming content that advertisers like

One of the reasons advertisers like Jan Distributing are having such success with syndicated radio is the variety of programming available. Jean-Marie Heimrath, vice-president and general manager of Sound Source Networks-the syndication arm of Toronto's Standard Broadcasting and the country...

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Bibliographic Details
Published inMarketing magazine (Toronto) Vol. 103; no. 31; p. 18
Main Author McNab, Leslie
Format Journal Article
LanguageEnglish
Published Toronto 17.08.1998
Subjects
Audiences
Corporate sponsorship
Programs
Radio broadcasting
Radio networks
Radio stations
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Summary:One of the reasons advertisers like Jan Distributing are having such success with syndicated radio is the variety of programming available. Jean-Marie Heimrath, vice-president and general manager of Sound Source Networks-the syndication arm of Toronto's Standard Broadcasting and the country's largest owner of syndicated radio properties-says programming content is key to generating the right audience for advertisers.
ISSN:1196-4650