Why syndicated shows are selling: it's not just programming content that advertisers like
One of the reasons advertisers like Jan Distributing are having such success with syndicated radio is the variety of programming available. Jean-Marie Heimrath, vice-president and general manager of Sound Source Networks-the syndication arm of Toronto's Standard Broadcasting and the country...
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Published in | Marketing magazine (Toronto) Vol. 103; no. 31; p. 18 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Toronto
17.08.1998
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Subjects | |
Online Access | Get full text |
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Summary: | One of the reasons advertisers like Jan Distributing are having such success with syndicated radio is the variety of programming available. Jean-Marie Heimrath, vice-president and general manager of Sound Source Networks-the syndication arm of Toronto's Standard Broadcasting and the country's largest owner of syndicated radio properties-says programming content is key to generating the right audience for advertisers. |
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ISSN: | 1196-4650 |