Tapping into insights on women: when Trimark wanted to expand its marketing to women, it teamed up with a new unit at the Maclean Hunter Women's Group

[Elizabeth Hoyle] adds that the "whole back-and-forth period" lasted about three months, during which Trimark and Marketing Solutions examined how to execute the mentor awards program so it would not compete with existing programs aimed at women, like the Women of Influence speakers series...

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Bibliographic Details
Published inMarketing magazine (Toronto) Vol. 103; no. 35; p. 32
Main Author McNab, Leslie
Format Journal Article
LanguageEnglish
Published Toronto 21.09.1998
Subjects
Advertising
Awards & honors
Conferences
Financial services
Market segments
Marketing
Mentors
Nominations
Personal finance
Print advertising
Women
Womens market
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Summary:[Elizabeth Hoyle] adds that the "whole back-and-forth period" lasted about three months, during which Trimark and Marketing Solutions examined how to execute the mentor awards program so it would not compete with existing programs aimed at women, like the Women of Influence speakers series. She says Marketing Solutions helped Trimark find partners to share the cost of producing the awards, and consulted on program logistics.
ISSN:1196-4650