Tapping into insights on women: when Trimark wanted to expand its marketing to women, it teamed up with a new unit at the Maclean Hunter Women's Group
[Elizabeth Hoyle] adds that the "whole back-and-forth period" lasted about three months, during which Trimark and Marketing Solutions examined how to execute the mentor awards program so it would not compete with existing programs aimed at women, like the Women of Influence speakers series...
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Published in | Marketing magazine (Toronto) Vol. 103; no. 35; p. 32 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Toronto
21.09.1998
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Subjects | |
Online Access | Get full text |
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Summary: | [Elizabeth Hoyle] adds that the "whole back-and-forth period" lasted about three months, during which Trimark and Marketing Solutions examined how to execute the mentor awards program so it would not compete with existing programs aimed at women, like the Women of Influence speakers series. She says Marketing Solutions helped Trimark find partners to share the cost of producing the awards, and consulted on program logistics. |
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ISSN: | 1196-4650 |