Case Study -- MEDICAL EXCHANGE WINS FANS -- Owens & Minor's private e- marketplace drives medical suppliers, customers to the Web
Owens & Minor Inc. is not as well-known as other companies in the health-care industry, even though the medical supplies distributor has delivered syringes, bandages, surgical gloves and other health-care basics for 110 years. Now, at a time when the health-care industry is generally regarded as...
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Published in | InternetWeek no. 875; p. PG.28 |
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Main Author | |
Format | Trade Publication Article |
Language | English |
Published |
Manhasset
MultiMedia Healthcare Inc
27.08.2001
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Subjects | |
Online Access | Get full text |
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Summary: | Owens & Minor Inc. is not as well-known as other companies in the health-care industry, even though the medical supplies distributor has delivered syringes, bandages, surgical gloves and other health-care basics for 110 years. Now, at a time when the health-care industry is generally regarded as an e-commerce laggard, O&M is trying to make a name for itself on the Internet. The company, which has already persuaded its more than 650 health-care institution customers to join its private business-to-business exchange, aims to bring its 300 product suppliers onboard. E-business pretty much dominates their way of doing business, says O&M chairman and CEO Gil Minor, who underscores his role as company cheerleader by printing the title Coach on his business card. The company's strong commitment to leveraging Internet technology led to the 1999 launch of OM Direct, O&M's e-commerce services suite. |
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ISSN: | 1096-9969 |