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The need to locate customers and prospects geographically has spawned a robust but perhaps daunting set of GIS tools for marketers. In Software Guide (page 37) our panel takes the mystery out of GIS software, showcasing the leading tools and explaining their functions. And in Technique on page 33, w...

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Bibliographic Details
Published in	Direct Response p. 3
Main Author	McElhatton, Noelle
Format	Trade Publication Article
Language	English
Published	London Haymarket Publishing LTD 01.03.2003
Subjects	Charities Customer relationship management Financial services Marketing Polls & surveys Software United Kingdom > UK
Online Access	Get full text
ISSN	0952-9764

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Summary:	The need to locate customers and prospects geographically has spawned a robust but perhaps daunting set of GIS tools for marketers. In Software Guide (page 37) our panel takes the mystery out of GIS software, showcasing the leading tools and explaining their functions. And in Technique on page 33, we tackle a related subject, that of market estimation.
ISSN:	0952-9764