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The need to locate customers and prospects geographically has spawned a robust but perhaps daunting set of GIS tools for marketers. In Software Guide (page 37) our panel takes the mystery out of GIS software, showcasing the leading tools and explaining their functions. And in Technique on page 33, w...

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Bibliographic Details
Published inDirect Response p. 3
Main Author McElhatton, Noelle
Format Trade Publication Article
LanguageEnglish
Published London Haymarket Publishing LTD 01.03.2003
Subjects
Charities
Customer relationship management
Financial services
Marketing
Polls & surveys
Software
United Kingdom > UK
Online AccessGet full text
ISSN0952-9764

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Summary:The need to locate customers and prospects geographically has spawned a robust but perhaps daunting set of GIS tools for marketers. In Software Guide (page 37) our panel takes the mystery out of GIS software, showcasing the leading tools and explaining their functions. And in Technique on page 33, we tackle a related subject, that of market estimation.
ISSN:0952-9764