TRAVEL RETAIL MARKET: Help your brand take off

• Published in: Brand Strategy p. 36
• Format: Trade Publication Article
• Language: English
• Published: London Centaur Media USA Inc. (A member of Centaur Plc Group) 09.05.2007
• Subjects: Air travel; Airports; Audiences; Consumer behavior; Consumers; Domestic markets; Marketing; Outdoor advertising; Retail stores; Truth in advertising

An airport presents a massive opportunity for brands to reach a huge audience of experience and purchase-hungry consumers high on the excitement and anticipation of travel. Air travellers have a wait of 40 minutes on average in a travel retail environment. The average time a consumer spends in an ai...