TRAVEL RETAIL MARKET: Help your brand take off

An airport presents a massive opportunity for brands to reach a huge audience of experience and purchase-hungry consumers high on the excitement and anticipation of travel. Air travellers have a wait of 40 minutes on average in a travel retail environment. The average time a consumer spends in an ai...

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Bibliographic Details
Published inBrand Strategy p. 36
Format Trade Publication Article
LanguageEnglish
Published London Centaur Media USA Inc. (A member of Centaur Plc Group) 09.05.2007
Subjects
Air travel
Airports
Audiences
Consumer behavior
Consumers
Domestic markets
Marketing
Outdoor advertising
Retail stores
Truth in advertising
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Summary:An airport presents a massive opportunity for brands to reach a huge audience of experience and purchase-hungry consumers high on the excitement and anticipation of travel. Air travellers have a wait of 40 minutes on average in a travel retail environment. The average time a consumer spends in an airport shop is 21 minutes in Europe and 25 minutes in Asia- Pacific. An airport setting provides a compelling environment in which to engage consumers through all senses across multiple touchpoints - from experiential environments to one-to-one conversations. In an age where emotion and experience are key tools in a brand's armoury, this provides the ideal forum.
ISSN:0965-9390