TRAVEL RETAIL MARKET: Help your brand take off
An airport presents a massive opportunity for brands to reach a huge audience of experience and purchase-hungry consumers high on the excitement and anticipation of travel. Air travellers have a wait of 40 minutes on average in a travel retail environment. The average time a consumer spends in an ai...
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| Published in | Brand Strategy p. 36 |
|---|---|
| Format | Trade Publication Article |
| Language | English |
| Published |
London
Centaur Media USA Inc. (A member of Centaur Plc Group)
09.05.2007
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| Subjects | |
| Online Access | Get full text |
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| Abstract | An airport presents a massive opportunity for brands to reach a huge audience of experience and purchase-hungry consumers high on the excitement and anticipation of travel. Air travellers have a wait of 40 minutes on average in a travel retail environment. The average time a consumer spends in an airport shop is 21 minutes in Europe and 25 minutes in Asia- Pacific. An airport setting provides a compelling environment in which to engage consumers through all senses across multiple touchpoints - from experiential environments to one-to-one conversations. In an age where emotion and experience are key tools in a brand's armoury, this provides the ideal forum. |
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| AbstractList | An airport presents a massive opportunity for brands to reach a huge audience of experience and purchase-hungry consumers high on the excitement and anticipation of travel. Air travellers have a wait of 40 minutes on average in a travel retail environment. The average time a consumer spends in an airport shop is 21 minutes in Europe and 25 minutes in Asia- Pacific. An airport setting provides a compelling environment in which to engage consumers through all senses across multiple touchpoints - from experiential environments to one-to-one conversations. In an age where emotion and experience are key tools in a brand's armoury, this provides the ideal forum. |
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| Copyright | Copyright (c) 2007. Centaur Communications Limited. Reproduced withpermission of the copyright owner. Further reproduction ordistribution is prohibited without permission. |
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| SubjectTerms | Air travel Airports Audiences Consumer behavior Consumers Domestic markets Marketing Outdoor advertising Retail stores Truth in advertising |
| Title | TRAVEL RETAIL MARKET: Help your brand take off |
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