Football Is America's Game

With all the economic doom and gloom on the news these days, a collective sigh of relief can be heard from many sporting goods retailers now that the fall has arrived. Football and soccer, two prime revenue drivers in the sporting goods business, have returned to complement retailers' coffers....

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Bibliographic Details
Published inSGB Vol. 41; no. 10; p. 14
Main Author Doyle, Thomas B
Format Trade Publication Article
LanguageEnglish
Published New York Emerald Expositions LLC 01.10.2008
Subjects
Football
Retail sales
Retail stores
Sporting goods
United States > US
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Summary:With all the economic doom and gloom on the news these days, a collective sigh of relief can be heard from many sporting goods retailers now that the fall has arrived. Football and soccer, two prime revenue drivers in the sporting goods business, have returned to complement retailers' coffers. Over the past two decades, football has surpassed baseball as "America's Game" and continues to grow at a very healthy rate. According to National Sporting Goods Association data, in 2007 there were more than 3.2 million frequent football participants between the ages of 7 and 17. Two other sports, volleyball and lacrosse, also offer significant fall sales opportunities for sporting goods retailers.
ISSN:1548-7407