It's time for corporations to move beyond guilt management

Companies are beginning to feel guilty for their wrongdoings, such as using child labor, manufacturing harmful products and polluting the environment. In regards to ecological damage, companies now strive to be sustainable. Sustainability, based on the principles of "eco-efficiency," promo...

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Bibliographic Details
Published inCorporate Responsibility Management Vol. 1; no. 6; p. 3
Main Author Braungart, Michael
Format Trade Publication Article
LanguageEnglish
Published London MELCRUM PUBLISHING 01.06.2005
Subjects
Biodegradable materials
Consumption
Corporate responsibility
Design
Ecology
Environmental impact
Environmental protection
Metabolism
Nutrients
Sustainability
Sustainable development
United States > US
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Summary:Companies are beginning to feel guilty for their wrongdoings, such as using child labor, manufacturing harmful products and polluting the environment. In regards to ecological damage, companies now strive to be sustainable. Sustainability, based on the principles of "eco-efficiency," promotes reducing and limiting the size of the company's ecological footprint. Eco-effectiveness is a strategy for designing human industry that is safe, profitable and regenerative, producing economic, ecological and social value. One avenue for eco-effectiveness is the "Cradle to Cradle" design paradigm, which designs materials to flow cyclically in appropriate and continuous biological technical nutrient cycles, productively re-incorporating all waste materials into new production and use phases.
ISSN:1744-0157
1744-0165