A 10-step guide to using the "Google effect" to engage employees

• Published in: The Business Communicator Vol. 7; no. 7; p. 8
• Main Authors: Rudnick, Michael, Kouba, Wendy
• Format: Trade Publication Article
• Language: English
• Published: London MELCRUM PUBLISHING 01.12.2006
• Subjects: Blogs; Collaboration; Communication; Credibility; Employees; Guidelines; Internet; Intranets; Search engines; User generated content; Vocabularies & taxonomies; United Kingdom > UK

Understanding the capabilities of today's technology, as well as the trends for tomorrow, is critical. Many communicators we've spoken with characterize new media and channels such as blogs as fads, believing that "this too shall pass." And while it's true that blogging has...