A 10-step guide to using the "Google effect" to engage employees

Understanding the capabilities of today's technology, as well as the trends for tomorrow, is critical. Many communicators we've spoken with characterize new media and channels such as blogs as fads, believing that "this too shall pass." And while it's true that blogging has...

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Bibliographic Details
Published inThe Business Communicator Vol. 7; no. 7; p. 8
Main Authors Rudnick, Michael, Kouba, Wendy
Format Trade Publication Article
LanguageEnglish
Published London MELCRUM PUBLISHING 01.12.2006
Subjects
Blogs
Collaboration
Communication
Credibility
Employees
Guidelines
Internet
Intranets
Search engines
User generated content
Vocabularies & taxonomies
United Kingdom > UK
Online AccessGet full text

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Summary:Understanding the capabilities of today's technology, as well as the trends for tomorrow, is critical. Many communicators we've spoken with characterize new media and channels such as blogs as fads, believing that "this too shall pass." And while it's true that blogging has evolved considerably in its few short years of existence, the trend in user-generated content is not decreasing - in fact, it's just the opposite.
ISSN:1477-9722
1755-1323