Blogging inside the business - how to reap the benefits for your organization

There are a number of ways that blogs can evolve within an organization-often it happens organically. It's not uncommon for communication teams to debate whether to implement business blogs, only to find they already exist somewhere. When the introduction of blogs is conscious and business-driv...

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Bibliographic Details
Published inThe Business Communicator Vol. 7; no. 2; p. 10
Main Author Appelbaum, Eva
Format Trade Publication Article
LanguageEnglish
Published London MELCRUM PUBLISHING 01.06.2006
Subjects
Advantages
Blogs
Communication
Communications systems
Employees
Information sharing
Knowledge management
Leadership
United States > US
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Summary:There are a number of ways that blogs can evolve within an organization-often it happens organically. It's not uncommon for communication teams to debate whether to implement business blogs, only to find they already exist somewhere. When the introduction of blogs is conscious and business-driven, several types exist. These include:
ISSN:1477-9722
1755-1323