Two things you should know

Communicators learn to send "messages" when our job is helping leaders create "meaning" (which is best done by developing trusting relationships). We're responsible for influencing behavior, not writing or sending messages. At the 2006 IABC International Conference, Jim Shaf...

Full description

Saved in:
Bibliographic Details
Published inThe Business Communicator Vol. 7; no. 9; p. 3
Main Author Gray, Rodney
Format Trade Publication Article
LanguageEnglish
Published London MELCRUM PUBLISHING 01.03.2007
Subjects
Internal public relations
Interpersonal communication
Professionals
Skill development
United Kingdom > UK
Online AccessGet full text

Cover

More Information
Summary:Communicators learn to send "messages" when our job is helping leaders create "meaning" (which is best done by developing trusting relationships). We're responsible for influencing behavior, not writing or sending messages. At the 2006 IABC International Conference, Jim Shaffer said that if you enjoy writing then that's fine, be a writer - but don't kid yourself that you're managing internal communication. Jim's right of course.
ISSN:1477-9722
1755-1323