Maximizing your credibility

Perceptions of what makes a credible publication are based on what people know about the mainstream media. If a publication looks like mainstream publications which the readership doesn't respect, then that will affect their perceptions. While a publication needs to look professional and contem...

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Bibliographic Details
Published inThe Business Communicator Vol. 7; no. 8; p. 3
Main Author Karian, Ghassan
Format Trade Publication Article
LanguageEnglish
Published London MELCRUM PUBLISHING 01.02.2007
Subjects
Communication
Company publications
Credibility
Employees
Internal public relations
United Kingdom > UK
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Summary:Perceptions of what makes a credible publication are based on what people know about the mainstream media. If a publication looks like mainstream publications which the readership doesn't respect, then that will affect their perceptions. While a publication needs to look professional and contemporary, if it looks too "corporate" it can entrench expectations that it's part of the management's propaganda machine.
ISSN:1477-9722
1755-1323