Western Star execs outline company's strategic course

• Published in: Motor Truck Vol. 78; no. 6; p. 13
• Main Author: Hartley, Paul
• Format: Trade Publication Article
• Language: English
• Published: Don Mills Business Information Group 01.11.2009
• Subjects: Corporate reorganization; Engines; Marketing; Product lines; Strategic planning; Trucks; Canada

[James Looysen]: "We're looking at everydiing. There might be a place for a lighter Western Star, but I don't know that 'medium-duty' would be the best definition ofthat. We are, however, trying to determine if we can be a little more competitive in a somewhat lower GVW. If...