Western Star execs outline company's strategic course

[James Looysen]: "We're looking at everydiing. There might be a place for a lighter Western Star, but I don't know that 'medium-duty' would be the best definition ofthat. We are, however, trying to determine if we can be a little more competitive in a somewhat lower GVW. If...

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Bibliographic Details
Published inMotor Truck Vol. 78; no. 6; p. 13
Main Author Hartley, Paul
Format Trade Publication Article
LanguageEnglish
Published Don Mills Business Information Group 01.11.2009
Subjects
Corporate reorganization
Engines
Marketing
Product lines
Strategic planning
Trucks
Canada
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Summary:[James Looysen]: "We're looking at everydiing. There might be a place for a lighter Western Star, but I don't know that 'medium-duty' would be the best definition ofthat. We are, however, trying to determine if we can be a little more competitive in a somewhat lower GVW. If we did build something lighter, it would have to be in line with segments where we're already strong or plan to be strong. Western Star will never be an overall marketshare leader.
ISSN:0027-2108