INFORMED SOURCES

• Published in: Selections Vol. 4; no. 1; p. 8
• Main Author: Olkin, Jacqueline M
• Format: Trade Publication Article
• Language: English
• Published: Santa Monica Graduate Management Admissions Council 01.01.2004
• Subjects: Business education; Business schools; Careers; College choice; Cooperative learning; Curricula; Decision making; Graduate studies; Internships; MBA programs & graduates; Polls & surveys; Reputations; Scandals; Students; Success; United States > US
• ISSN: 0882-0228

The year 2003 represents a major step forward In the Graduate Management Admission Council's understanding of how students decide which business schools to attend and how corporate recruiters decide which schools to visit. GMAC has conducted surveys of graduating MBA students and surveys of employers annually for 3 years. The patterns of behavior that can be observed in students and recruiters allow the drawing of a fairly cohesive picture of how the two groups approach their decision making and how economic conditions and changes in the job market may affect their actions. The top 4 things schools should know are: Students and corporate recruiters choose a business school on the basis of quality and reputation, but they evaluate those attributes slightly differently. 2. Students in different parts of the world define school quality differently. 3. Students and recruiters became more concerned last year with ensuring returns on their respective investments. 4. Men and women select their schools differently.