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The year 2003 represents a major step forward In the Graduate Management Admission Council's understanding of how students decide which business schools to attend and how corporate recruiters decide which schools to visit. GMAC has conducted surveys of graduating MBA students and surveys of emp...

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Bibliographic Details
Published inSelections Vol. 4; no. 1; p. 8
Main Author Olkin, Jacqueline M
Format Trade Publication Article
LanguageEnglish
Published Santa Monica Graduate Management Admissions Council 01.01.2004
Subjects
Business education
Business schools
Careers
College choice
Cooperative learning
Curricula
Decision making
Graduate studies
Internships
MBA programs & graduates
Polls & surveys
Reputations
Scandals
Students
Success
United States > US
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Summary:The year 2003 represents a major step forward In the Graduate Management Admission Council's understanding of how students decide which business schools to attend and how corporate recruiters decide which schools to visit. GMAC has conducted surveys of graduating MBA students and surveys of employers annually for 3 years. The patterns of behavior that can be observed in students and recruiters allow the drawing of a fairly cohesive picture of how the two groups approach their decision making and how economic conditions and changes in the job market may affect their actions. The top 4 things schools should know are: Students and corporate recruiters choose a business school on the basis of quality and reputation, but they evaluate those attributes slightly differently. 2. Students in different parts of the world define school quality differently. 3. Students and recruiters became more concerned last year with ensuring returns on their respective investments. 4. Men and women select their schools differently.
ISSN:0882-0228