Packaging in the '90s: Outstate Michigan packaging firms must address form, function -- And now even the waste stream
Simply building a better mousetrap no longer brings a guarantee that the world will beat a path to your door. Today, that mousetrap had better be packaged attractively, sturdily, cheaply and in an environmentally correct manner. Packaging has always been a fundamental part of making and selling prod...
Saved in:
Published in | Outstate business Vol. 6; no. 2; p. 21 |
---|---|
Main Author | |
Format | Journal Article |
Language | English |
Published |
Boyne City
Harbor House Publishers, Inc
01.04.1993
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | Simply building a better mousetrap no longer brings a guarantee that the world will beat a path to your door. Today, that mousetrap had better be packaged attractively, sturdily, cheaply and in an environmentally correct manner. Packaging has always been a fundamental part of making and selling products but lately its role has been getting much more complex. Packaging in the 1990s must be light enough to ship, but strong enough to protect the product. It must be attractive enough to stir impulse buying and informative enough to require no other instructions from sales clerks. It must attract attention without taking up shelf space, it must be inexpensive and, increasingly, it must be recyclable. (excerpt) |
---|---|
ISSN: | 1064-3621 |