Packaging in the '90s: Outstate Michigan packaging firms must address form, function -- And now even the waste stream

Simply building a better mousetrap no longer brings a guarantee that the world will beat a path to your door. Today, that mousetrap had better be packaged attractively, sturdily, cheaply and in an environmentally correct manner. Packaging has always been a fundamental part of making and selling prod...

Full description

Saved in:
Bibliographic Details
Published inOutstate business Vol. 6; no. 2; p. 21
Main Author Leithauser, Helen Prescott
Format Journal Article
LanguageEnglish
Published Boyne City Harbor House Publishers, Inc 01.04.1993
Subjects
North Central
Packaging industry
Product lines
Recycling
Online AccessGet full text

Cover

More Information
Summary:Simply building a better mousetrap no longer brings a guarantee that the world will beat a path to your door. Today, that mousetrap had better be packaged attractively, sturdily, cheaply and in an environmentally correct manner. Packaging has always been a fundamental part of making and selling products but lately its role has been getting much more complex. Packaging in the 1990s must be light enough to ship, but strong enough to protect the product. It must be attractive enough to stir impulse buying and informative enough to require no other instructions from sales clerks. It must attract attention without taking up shelf space, it must be inexpensive and, increasingly, it must be recyclable. (excerpt)
ISSN:1064-3621