Can Health Fair Marketing Ever Pay Off?

Avoid this problem by creating a marketing email specificallyfor health fair attendees before the actual event. Forexample, a customer success story is an interesting andlow-pressure marketing communication. Of course, if you enterednames in a drawing, you'll want to announce the winner. As soo...

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Bibliographic Details
Published inClub Industry's Fitness Business Pro
Main Author Nolen, Leslie
Format Trade Publication Article
LanguageEnglish
Published Overland Park Questex, LLC 09.09.2009
Subjects
Fairs & exhibitions
Marketing
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Summary:Avoid this problem by creating a marketing email specificallyfor health fair attendees before the actual event. Forexample, a customer success story is an interesting andlow-pressure marketing communication. Of course, if you enterednames in a drawing, you'll want to announce the winner. As soon asthe event ends, just fill in the name of the drawing winner, addyour newly acquired email addresses to your list, push the "send"button, and you're done. 3. Choose strategic giveaways. When you choose freebies andgiveaways to offer event attendees, avoid giving away somethingincredibly extravagant or appealing that is completely unrelated toyour business. Sure, you'll get lots of entries if you offer adrawing for free iPhones or a trip around the world, but hardly anyof the entrants will be interested in anything you sell. They justwant the trip or the iPhone. A better grand prize choice would be ayear's worth of personal training, or a six-month freemembership.
ISSN:1552-5503