Collective intelligence: tapping into the wisdom of crowds

Many people define the "collective" or "participative" approach to KM as tapping into the wisdom of crowds and collecting intelligence across a subsection of society. This approach has clearly paid dividends for efforts like Wikipedia, which has become one of the most talked-abou...

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Bibliographic Details
Published inKnowledge Management Review Vol. 11; no. 3; p. 3
Main Author Datta, Raj
Format Trade Publication Article
LanguageEnglish
Published Chicago MELCRUM PUBLISHING 01.07.2008
Subjects
Customer relations
Innovations
Knowledge
Knowledge management
Trends
Web 2.0
United Kingdom > UK
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Summary:Many people define the "collective" or "participative" approach to KM as tapping into the wisdom of crowds and collecting intelligence across a subsection of society. This approach has clearly paid dividends for efforts like Wikipedia, which has become one of the most talked-about examples of how the collective approach works. In the collective world, individual producers and consumers of knowledge come together to create knowledge markets on their own turf, using their own rules, based on their own passion, know-how and interests. Companies, that have created customer communities have a great social resource to leverage and collective intelligence should be on the agenda of any company serious about innovation.
ISSN:1369-7633