Dole Frozen Fruit Offers New and Healthier Alternatives

The growing interest in healthy foods and convenience has consumers reaching for frozen fruits for a wide range of eating occasions, including snacks, salads, smoothies and desserts. The category used to occupy basically one shelf in the entire frozen fruit department, but Dole Frozen fruit has take...

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Bibliographic Details
Published inFrozen Food Age p. 22
Main Author McElroy, Mike
Format Trade Publication Article
LanguageEnglish
Published New York SouthComm Business Media LLC 01.05.2006
Subjects
Business growth
Category management
Consumers
Corporate profiles
Frozen foods
Nutrition
United States > US
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Summary:The growing interest in healthy foods and convenience has consumers reaching for frozen fruits for a wide range of eating occasions, including snacks, salads, smoothies and desserts. The category used to occupy basically one shelf in the entire frozen fruit department, but Dole Frozen fruit has taken the lead here in expanding to two or three shelves and in some cases even more. As retail shelf space increases and consumer demand grows, Dole is at the forefront in providing health and nutrition information rather than just offering healthy products.
ISSN:0016-2191