OPTIMIZED: Making the most of digital

That's the opinion of Paul Knegten, head of marketing for Dapper. His firm is in the business of creating what they call "mashi-up ads," or ads that map live offers, such as "Orlando flight sale," to the publisher context and consumer behavior cues.

Saved in:
Bibliographic Details
Published inDM News Vol. 31; no. 8; p. 6
Main Author Holoubek, Sara
Format Trade Publication Article
LanguageEnglish
Published New York Haymarket Media, Inc 23.02.2009
Subjects
Advertising
Classified advertising
Direct marketing
Marketing
Semantic web
Semantics
United States > US
Online AccessGet full text

Cover

More Information
Summary:That's the opinion of Paul Knegten, head of marketing for Dapper. His firm is in the business of creating what they call "mashi-up ads," or ads that map live offers, such as "Orlando flight sale," to the publisher context and consumer behavior cues.
ISSN:0194-3588