CRASH COURSE IN...CREATING A CSR STRATEGY

A blue-chip customer has just asked to see your corporate social responsibility (CSR) report: you thought corporate social responsibility was something only oil companies did. You need to embrace the subject fast. CSR is not just for the big boys. From April 2006, under the DTI's Operational an...

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Bibliographic Details
Published inManagement Today p. 26
Main Author Garrett, Alexander
Format Trade Publication Article
LanguageEnglish
Published London Haymarket Business Publications Ltd 01.03.2005
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Online AccessGet full text
ISSN0025-1925

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Summary:A blue-chip customer has just asked to see your corporate social responsibility (CSR) report: you thought corporate social responsibility was something only oil companies did. You need to embrace the subject fast. CSR is not just for the big boys. From April 2006, under the DTI's Operational and Financial Review, all listed companies must provide information on the environmental, social and ethical risks (and opportunities) faced by the business. Private companies should consider CSR for other reasons: recruitment and conforming to customers' requirements. CSR takes in the environment, employees and the local community. Set priorities. Find out the issues that matter for your organization by talking to employees, customers and investors. Weigh up your values. You can't create a CSR policy in isolation from your values, says Amanda Jordan, chair of CSR consultancy the Smart Company. Conduct an internal audit to check what CSR activities are already carried out.
ISSN:0025-1925