KEEPING UP WITH GENERATION JONES
Two distinct generations--Boomers and Jonesers--had sprung from the robust post-World War II period. Understanding key differences between these disparate cohorts is critical to businesses and nonprofits focused on aging. Green and Pontell assert that the beneficiaries of the coming retiree boom wil...
Saved in:
Published in | Aging Today Vol. 27; no. 3; p. 5 |
---|---|
Main Authors | , |
Format | Trade Publication Article |
Language | English |
Published |
San Francisco
American Society on Aging
01.05.2006
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Summary: | Two distinct generations--Boomers and Jonesers--had sprung from the robust post-World War II period. Understanding key differences between these disparate cohorts is critical to businesses and nonprofits focused on aging. Green and Pontell assert that the beneficiaries of the coming retiree boom will be those who comprehend the differences between these two generations and the corresponding implications for products, services, and marketing. |
---|---|
ISSN: | 2694-5207 |