KEEPING UP WITH GENERATION JONES

Two distinct generations--Boomers and Jonesers--had sprung from the robust post-World War II period. Understanding key differences between these disparate cohorts is critical to businesses and nonprofits focused on aging. Green and Pontell assert that the beneficiaries of the coming retiree boom wil...

Full description

Saved in:
Bibliographic Details
Published inAging Today Vol. 27; no. 3; p. 5
Main Authors Green, Brent, Pontell, Jonathan
Format Trade Publication Article
LanguageEnglish
Published San Francisco American Society on Aging 01.05.2006
Subjects
Aging
Baby boomers
Consumer behavior
Differences
Market segmentation
Online AccessGet full text

Cover

More Information
Summary:Two distinct generations--Boomers and Jonesers--had sprung from the robust post-World War II period. Understanding key differences between these disparate cohorts is critical to businesses and nonprofits focused on aging. Green and Pontell assert that the beneficiaries of the coming retiree boom will be those who comprehend the differences between these two generations and the corresponding implications for products, services, and marketing.
ISSN:2694-5207