Business opportunities in the Asia-Pacific market

Companies wishing to enter the Asia-Pacific telecommunications market and succeed must modify their business habits to more closely suit Asia-Pacific cultures. This business climate requires frequent customer contact, a local presence, and close cooperative ties with Asian companies experienced in p...

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Bibliographic Details
Published inSatellite communications Vol. 19; no. 5; p. 18
Main Author Poole, Andrew D
Format Journal Article
LanguageEnglish
Published Atlanta Informa 01.05.1995
Subjects
Deregulation
Foreign investment
Market entry
Market potential
Satellite communications
Satellite service providers
Telecommunications industry
Asia
Pacific Basin
US
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Summary:Companies wishing to enter the Asia-Pacific telecommunications market and succeed must modify their business habits to more closely suit Asia-Pacific cultures. This business climate requires frequent customer contact, a local presence, and close cooperative ties with Asian companies experienced in providing or using satellite communications services profitably. Proof of the potential value of these markets as consumers of western satellite technology is the level of foreign investment in their national and regional telecommunications companies. Geographic obstacles and immense cultural diversity require the flexibility and accessibility that only satellite technology can provide. In the video area, an increasing number of services are being provided directly to the consumer. This market frenzy is expected to continue as more services move away from the analog domain to the digital highway. The spearhead for the successful deployment of voice, video, and data networks is the continued deregulation of the marketplace.
ISSN:0147-7439