Njoo tuzungumze! Come, let's talk

In the age of HIV/AIDS, health communications tread upon layered fields of sexual behavior, stigma and morality. Voluntary counseling and testing has increasingly been recognized as an HIV prevention tool. In 2001, the African Medical and Research Foundation/Tanzania was awarded a grant from the US...

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Bibliographic Details
Published inCommunication World Vol. 24; no. 1; p. 18
Main Authors Lisa McArthur Daly, Mduma, Benedicta, Dulle, Robert
Format Trade Publication Article
LanguageEnglish
Published San Francisco International Association of Business Communicators 01.01.2007
Subjects
Acquired immune deficiency syndrome
AIDS
Behavior
Brand names
Communication
Community service
Counseling
Disease prevention
Government grants
Health promotion
HIV
Human immunodeficiency virus
Information sources
Media
Outdoor advertising
Polls & surveys
Professionals
Qualitative research
Social marketing
Television advertising
Womens health
Tanzania
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Summary:In the age of HIV/AIDS, health communications tread upon layered fields of sexual behavior, stigma and morality. Voluntary counseling and testing has increasingly been recognized as an HIV prevention tool. In 2001, the African Medical and Research Foundation/Tanzania was awarded a grant from the US Agency for International Development to enhance counseling and testing services across Tanzania. The program, dubbed Angaza (meaning "shed light" in Swahili), now supports 65 voluntary counseling and testing sites and has seen almost 365,000 clients. To develop a communication strategy based on both research and contemporary marketing principles, Angaza turned to an advertising agency for assistance in 2001. A key part of the plan was to use the most effective means of communication to reach the audience. Overall, Angaza has used media to build its image through communication of its benefits and to establish Angaza's brand name as the icon for professional, quality, confidential HIV counseling and testing.
ISSN:0744-7612