Finding the Right Direction

Internal communication is in a bad way. Communicators across the board complain that their expertise and contribution are not sufficiently valued by top management. And employee opinion surveys commonly reveal low satisfaction scores with communication. One way that communicators can make a "st...

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Bibliographic Details
Published inCommunication World Vol. 21; no. 6; p. 26
Main Author Gray, Rodney
Format Trade Publication Article
LanguageEnglish
Published San Francisco International Association of Business Communicators 01.11.2004
Subjects
Attitude surveys
Communication
Corporate culture
Employees
Executives
Focus groups
Internal public relations
Priorities
Professional responsibilities
Statistical data
Work methods improvement
United States > US
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Summary:Internal communication is in a bad way. Communicators across the board complain that their expertise and contribution are not sufficiently valued by top management. And employee opinion surveys commonly reveal low satisfaction scores with communication. One way that communicators can make a "step change" to improve internal communication is to survey employees and use modern statistical techniques to analyze survey responses. When it is understood exactly which factors will make the biggest difference to overall communication satisfaction among employees, they can concentrate their efforts on them. In this way, communicators can add considerable value to the business and truly prove their worth. The results of several communication audits are discussed.
ISSN:0744-7612