Secrets to good subject lines, clean lists

A good subject line could be the difference between a winning mailing and a monumental flop. Clever, eye-grabbing subject lines don't have to be so hard to come up with. A little creativity and a lot of testing will go a long way. Suggestions include: 1. Put numbers in the subject line. 2. prom...

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Bibliographic Details
Published inB to B Vol. 89; no. 7; p. 12
Main Author Sernovitz, Andy
Format Trade Publication Article
LanguageEnglish
Published Chicago Crain Communications, Incorporated 15.06.2004
Subjects
Copy
Electronic mail systems
List brokers
Marketing
Online advertising
United States > US
Online AccessGet full text
ISSN1530-2369
1944-7752

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Summary:A good subject line could be the difference between a winning mailing and a monumental flop. Clever, eye-grabbing subject lines don't have to be so hard to come up with. A little creativity and a lot of testing will go a long way. Suggestions include: 1. Put numbers in the subject line. 2. promote the last story, not the lead story. 3. Test subject lines with Google AdWords. Other e-mail recommendations are presented.
ISSN:1530-2369
1944-7752