Philips Lighting Hopes to ''Socket'' to G. E

In the vast, sprawling, mostly vacant former Westinghouse factory and office complex in Bloomfield, which in its heydey employed 8,000 workers, a new occupant, the North American Philips Lighting Corp., with only 800 on-site employees, is plotting "Operation David." "David" is Ph...

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Bibliographic Details
Published inNew Jersey success Vol. 6; no. 7; p. 25
Main Author Courtney, Marian
Format Journal Article
LanguageEnglish
Published Hillside New Jersey Success, Success Publishing Co 01.03.1986
Subjects
Advertising campaigns
Goldmacher, Steven
Lighting industry
Market strategy
Preyss, Jerry A
Product lines
Relocation of industry
Stuart, Charles J
Subsidiaries
Bloomfield
NJ
US
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Summary:In the vast, sprawling, mostly vacant former Westinghouse factory and office complex in Bloomfield, which in its heydey employed 8,000 workers, a new occupant, the North American Philips Lighting Corp., with only 800 on-site employees, is plotting "Operation David." "David" is Philips, a descendent of N.V. Philips in the Netherlands, a mammoth lamp making company with a command of markets in every free world country except the United States. The General Electric Corp., which manufactures the light bulbs used by most American consumers is "Goliath." (excerpt)
ISSN:0886-9995