Teleservices creates multifaceted relationships with banking customers

Expanding banking operations and technological innovations have increased the utility of telemarketing as an ideal solution to cross-sell services such as checking accounts, CDs, credit cards and mortgages. Outsourcing teleservices has not been traditional for banks, but it can be a valuable resourc...

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Bibliographic Details
Published inCustomer Inter@ction Solutions Vol. 18; no. 7; p. 82
Main Author Martocci, Russell A
Format Trade Publication Article
LanguageEnglish
Published Norwalk Technology Marketing Corporation 01.01.2000
Subjects
Advantages
Automatic number identification
Bank services
Banking industry
Banks
Checking accounts
Computers
Cost control
Credit cards
Cross selling
Customer services
Decision making
Financial services
Growth rate
Lines of credit
Market strategy
Marketing
Mortgages
Outsourcing
Profits
Refinancing
Technological change
Telemarketing
United States > US
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Summary:Expanding banking operations and technological innovations have increased the utility of telemarketing as an ideal solution to cross-sell services such as checking accounts, CDs, credit cards and mortgages. Outsourcing teleservices has not been traditional for banks, but it can be a valuable resource for broadening business on an individual-by-individual basis as well as serving customers and promoting specific offers. With marketing efforts becoming increasingly aggressive, a bank must be sure to meet the 3 elements in any consumer decision: price, need, and convenience. By using teleservices representatives, a bank can offer customers convenience, which has become of greater importance in the banking industry.