Electronic battlefield

With the economy trending downward, many insurance industry executives are asking about the role that technology can play in delivering sustained value to stakeholders, particularly in the form of improved industry rankings. Correctly deployed, e-business stands to deliver value in two ways: by refo...

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Bibliographic Details
Published inBest's Review Vol. 102; no. 9; p. 80
Main Author Rossetti, Linda A
Format Trade Publication Article
LanguageEnglish
Published Oldwick A.M. Best Company 01.01.2002
Subjects
Access to information
Customer satisfaction
Customers
Economic conditions
Electronic commerce
Employees
Initiatives
Insurance industry
Internet
Market shares
Productivity
Retention
Return on investment
United States > US
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Summary:With the economy trending downward, many insurance industry executives are asking about the role that technology can play in delivering sustained value to stakeholders, particularly in the form of improved industry rankings. Correctly deployed, e-business stands to deliver value in two ways: by refocusing existing resources to be more productive and by freeing up resources to be redirected at more targeted share-gain activities. To realize these gains, the best companies evaluate the return on investment of these activities before they begin.
ISSN:1527-5914
2161-282X