Addressing common concerns: The social media release defined
An SMR, New Media release, hRelease or social bulletin, is an adaptation of the traditional press release.This is certainly not the first time press releases have been adapted for new technologies - computers, facsimile, e-mail, satellite - each of these has brought changes in the press release as w...
Saved in:
Published in | Public relations tactics Vol. 14; no. 11; p. 22 |
---|---|
Main Author | |
Format | Journal Article |
Language | English |
Published |
New York
Public Relations Society of America, Incorporated
01.11.2007
|
Subjects | |
Online Access | Get full text |
Cover
Loading…
Abstract | An SMR, New Media release, hRelease or social bulletin, is an adaptation of the traditional press release.This is certainly not the first time press releases have been adapted for new technologies - computers, facsimile, e-mail, satellite - each of these has brought changes in the press release as well.The SMR represents more than just a simple shift in the format or content of a release; rather, the SMR represents a fundamental shift in the intent or goal of its sender. An SMR does not exist in a vacuurn; rather, it is used as a staging area for a broader effort to convey your message in multiple formats and locations, and includes the opportunity for discussion with your audiences.This differs even from a search engine optimization (SEO) release, where the goal is to boost traffic to your own Web site. |
---|---|
AbstractList | An SMR, New Media release, hRelease or social bulletin, is an adaptation of the traditional press release.This is certainly not the first time press releases have been adapted for new technologies - computers, facsimile, e-mail, satellite - each of these has brought changes in the press release as well.The SMR represents more than just a simple shift in the format or content of a release; rather, the SMR represents a fundamental shift in the intent or goal of its sender. An SMR does not exist in a vacuurn; rather, it is used as a staging area for a broader effort to convey your message in multiple formats and locations, and includes the opportunity for discussion with your audiences.This differs even from a search engine optimization (SEO) release, where the goal is to boost traffic to your own Web site. |
Author | Dyer, Paul |
Author_xml | – sequence: 1 givenname: Paul surname: Dyer fullname: Dyer, Paul |
BookMark | eNqNyksOgjAUBdAOMBHUPdQFkBQInxonxmhcAHPS0IvWwCv24f514AIcnclJRESeEIk4U41Kq1rna5EwP5XK8qouYnE8WRvA7Oguez9Nnr5Qj0B8kO0Dkn3vzCgnWGdkwAjDkBaDI9itWA1mZOx-bsT-emnPt3QO_vUGL13A7MPCXa7KrNFaF8U_5wMfnzdz |
ContentType | Journal Article |
Copyright | Copyright Public Relations Society of America, Incorporated Nov 2007 |
Copyright_xml | – notice: Copyright Public Relations Society of America, Incorporated Nov 2007 |
DBID | 3V. 7XB 88C 8AO 8FI 8FJ 8FK 8G5 ABUWG AFKRA AZQEC BENPR CCPQU DWQXO FYUFA GHDGH GNUQQ GUQSH M0T M2O MBDVC PADUT PQEST PQQKQ PQUKI PRINS Q9U S0X |
DatabaseName | ProQuest Central (Corporate) ProQuest Central (purchase pre-March 2016) Healthcare Administration Database (Alumni) ProQuest Pharma Collection Hospital Premium Collection Hospital Premium Collection (Alumni Edition) ProQuest Central (Alumni) (purchase pre-March 2016) Research Library (Alumni Edition) ProQuest Central (Alumni) ProQuest Central UK/Ireland ProQuest Central Essentials ProQuest Central ProQuest One Community College ProQuest Central Health Research Premium Collection Health Research Premium Collection (Alumni) ProQuest Central Student Research Library Prep Healthcare Administration Database ProQuest_Research Library Research Library (Corporate) Research Library China ProQuest One Academic Eastern Edition (DO NOT USE) ProQuest One Academic ProQuest One Academic UKI Edition ProQuest Central China ProQuest Central Basic SIRS Editorial |
DatabaseTitle | Research Library Prep ProQuest Central Student ProQuest Central Basic ProQuest Central Essentials SIRS Editorial ProQuest One Academic Eastern Edition ProQuest Health Management ProQuest Central (Alumni Edition) ProQuest One Community College ProQuest Hospital Collection Research Library (Alumni Edition) Health Research Premium Collection (Alumni) ProQuest Pharma Collection ProQuest Central China ProQuest Hospital Collection (Alumni) ProQuest Central Health Research Premium Collection ProQuest One Academic UKI Edition ProQuest Central Korea ProQuest Health Management (Alumni Edition) ProQuest Research Library Research Library China ProQuest One Academic ProQuest Central (Alumni) |
DatabaseTitleList | Research Library Prep |
Database_xml | – sequence: 1 dbid: BENPR name: ProQuest Central url: https://www.proquest.com/central sourceTypes: Aggregation Database |
DeliveryMethod | fulltext_linktorsrc |
Discipline | Sociology & Social History Business |
ExternalDocumentID | 1386570601 |
GroupedDBID | 123 29P 2KS 3V. 7XB 8AO 8FI 8FJ 8FK 8G5 8R4 8R5 8V8 AAIKC AAMNW ABUWG ADBBV AEGXH AEMOZ AFKRA AKVCP ALIPV ALMA_UNASSIGNED_HOLDINGS AQUVI AZQEC BENPR BPHCQ BVXVI CCPQU DO4 DWQXO EBE EBO EBR EBU ECR EHB EHE EMF EMH EMK EPL FYUFA GNUQQ GUQSH K1G M0T M2O MBDVC OMK PADUT PQEST PQQKQ PQUKI PRG PRINS PROAC Q2X Q9U S0X TH9 UKHRP XZL ~8M |
ID | FETCH-proquest_reports_2051899933 |
IEDL.DBID | BENPR |
ISSN | 1080-6792 |
IngestDate | Fri Sep 20 08:30:16 EDT 2024 |
IsPeerReviewed | false |
IsScholarly | false |
Issue | 11 |
Language | English |
LinkModel | DirectLink |
MergedId | FETCHMERGED-proquest_reports_2051899933 |
PQID | 205189993 |
PQPubID | 12889 |
ParticipantIDs | proquest_reports_205189993 |
PublicationCentury | 2000 |
PublicationDate | 20071101 |
PublicationDateYYYYMMDD | 2007-11-01 |
PublicationDate_xml | – month: 11 year: 2007 text: 20071101 day: 01 |
PublicationDecade | 2000 |
PublicationPlace | New York |
PublicationPlace_xml | – name: New York |
PublicationTitle | Public relations tactics |
PublicationYear | 2007 |
Publisher | Public Relations Society of America, Incorporated |
Publisher_xml | – name: Public Relations Society of America, Incorporated |
SSID | ssj0012673 |
Score | 2.8347874 |
Snippet | An SMR, New Media release, hRelease or social bulletin, is an adaptation of the traditional press release.This is certainly not the first time press releases... |
SourceID | proquest |
SourceType | Aggregation Database |
StartPage | 22 |
SubjectTerms | Agreements Public relations Web sites |
Title | Addressing common concerns: The social media release defined |
URI | https://www.proquest.com/docview/205189993/abstract/ |
Volume | 14 |
hasFullText | 1 |
inHoldings | 1 |
isFullTextHit | |
isPrint | |
link | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwfV1NSwMxEB1qC-JFtCq6fjCCeAslTbJtRJAqrUWwiCj0VpLNrret1u2h_95J9gM86GkPC2F2Jzsv82beDsAVhTubWKWZMDElKEJKpiWXzCiZZVwNCUE93_E8i6fv8mmu5i14rLUwvq2yjokhULtl4jlyStIVp9xAi56xngRIit7d5xfz46N8mbWapbEFHcIwQVu9cz-evbw2BYV-PKh67X23eyh8_g69AU8me7BbHQRxVHpuH1pp3oXtug-9C1EjJcFrLEW0WP7TY3MAtyPnQgNr_oFkPplEF3LfKv--QfI8llQ4Bl0I-rkoBFbo0owWd4dwORm_PUxZbdqiKhwsmqcXR9DOl3l6DMh5MlAusXQEsdI4ZRynz8kMjc76wjp9AtHf60T_3TyFnUBhBsndGbSL1To9J-wt7EX1Xn8AtKiLow |
link.rule.ids | 315,786,790,21536,33780,43838 |
linkProvider | ProQuest |
linkToHtml | http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwfV3NS8MwFH9oB-pFdCpavyKItx6yJl0rgkzZqLoVkQm7laRpd8t0mwf_e1_StOBBTzkEwkseeZ-_9x7ANYo7WUieBKGI0EEJGQsSRlkgOKsqymPUoCbeMcmi9J09z_jMYXNWDlbZyEQrqNWiMDFydNI5Rd8gCe8_PgMzNMokV90EjU3omI6bsQedh2H2-tamEXpR3yHsDcbdpjt_C1yrRUZ7sOvMPzKo-bUPG6XuwlaDPu-C3xaQkBtSl86SupPH9wHcDZSysFU9J0g0koQLMm2pV7cE-U3qADix1SDETENBFUVUWeHh6hCuRsPpYxo0pOUuXZC3dw6PwNMLXR4DobToc1VINDwkE4oLRfETiVgkVS-UKjkB_-9z_P82L2E7nU7G-fgpezmFHRvEtEV3Z-Ctl1_lOWrftbxwb_wDm2uK2g |
openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Addressing+common+concerns%3A+The+social+media+release+defined&rft.jtitle=Public+relations+tactics&rft.au=Dyer%2C+Paul&rft.date=2007-11-01&rft.pub=Public+Relations+Society+of+America%2C+Incorporated&rft.issn=1080-6792&rft.volume=14&rft.issue=11&rft.spage=22&rft.externalDocID=1386570601 |
thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=1080-6792&client=summon |
thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=1080-6792&client=summon |
thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=1080-6792&client=summon |